My business pitch has to deal with pens. I've lost so many pen caps as a child, still do today. I'd hate to have the ball point dry out and have the pen essentially useless. Why not just have a bunch of universal pen cap replacements for when you lose them? One size fits all, just keep a bunch in the drawer for when you've lost your pen cap to the great beyond.
This way, we are using Schumpeter's fifth rule of opportunity for entrepreneurs. This rule stated, "Developing a new market for an existing product" pg. 16. With the idea that so many people lose pen caps, taking the inconvenience and taking the opportunity to fix a problem got me to this quote, "This is in alignment with Schumpeter’s definition of entrepreneurship but explicitly takes it a step further—to take advantage of circumstances." pg. 16.
The question now is "where do we start selling these universal pen caps? It's quite simple really. Where to people mostly use pens? Work and school. Selling these to schools and workplaces would be great, but even if that wouldn't work, people usually buy things when they see it as they need it. If someone is working and is brought the idea of buying pen caps, they may not need it, but if they go to an office supply store to buy more pens because their pens keep drying out from the lack of a cap, they can just buy a pack of universal pen caps. I'd hate to end up like Blakely and her Spanx, but everyone is bound to not be successful the first time around. "hosiery mills repeatedly turned her away, often rudely. Her eventual manufacturer initially turned her down." pg. 124.
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